I’m Martina

I design B2B tools for the people who keep operations running.

Senior product designer with a background in philosophy. I turn complex workflows in fleets, robotic kitchens and logistics into clear decisions and calm, usable interfaces.

Worked with

UTA Edenred
Circus Group
Tier Mobility
Gorillas
Mello

How I work

Complex B2B problems rarely need more features. They need someone to understand them, get people aligned and decide.

How I work

Complex B2B problems rarely need more features. They need someone to understand them, get people aligned and decide.

01

I start where the work happens

I shadow the people who will use the tool, from kitchen staff to mechanics and fleet managers. What they do tells me more than what they say.

See it in Ingredient Portioning →

01

I start where the work happens

I shadow the people who will use the tool, from kitchen staff to mechanics and fleet managers. What they do tells me more than what they say.

See it in Ingredient Portioning →

01

I start where the work happens

I shadow the people who will use the tool, from kitchen staff to mechanics and fleet managers. What they do tells me more than what they say.

See it in Ingredient Portioning →

02

I get the room on the same page

Product, ops, engineering and business all want something. I map it, make the trade-offs visible and turn it into one scope we can ship.

See it in Console Redesign →

02

I get the room on the same page

Product, ops, engineering and business all want something. I map it, make the trade-offs visible and turn it into one scope we can ship.

See it in Console Redesign →

02

I get the room on the same page

Product, ops, engineering and business all want something. I map it, make the trade-offs visible and turn it into one scope we can ship.

See it in Console Redesign →

03

I cut, ship small, and adjust

When the deadline is real, I decide with the team what we won’t build. On the IP+ migration at UTA Edenred, POs, PMs, architects and I simplified the interface together so we could ship on time.

Pickup Experience · 2 weeks from idea to pilot →

03

I cut, ship small, and adjust

When the deadline is real, I decide with the team what we won’t build. On the IP+ migration at UTA Edenred, POs, PMs, architects and I simplified the interface together so we could ship on time.

Pickup Experience · 2 weeks from idea to pilot →

03

I cut, ship small, and adjust

When the deadline is real, I decide with the team what we won’t build. On the IP+ migration at UTA Edenred, POs, PMs, architects and I simplified the interface together so we could ship on time.

Pickup Experience · 2 weeks from idea to pilot →

What People Say

I’ve collaborated with 10+ companies to turn complex challenges into clear digital products.

About Me

About Me

I started in philosophy, learning to question assumptions and follow an argument to its end. Then I designed interior lighting in Italy, shaping how people feel a space without noticing why. In Berlin I moved into operations at Gorillas, on the floor where tools either help people or get in their way. That is where product design clicked. Since 2020 I have designed B2B tools for fleets, robotic kitchens and logistics, now at UTA Edenred. I care deeply about the people who use what we build, and about how we build it together.

I started in philosophy, learning to question assumptions and follow an argument to its end. Then I designed interior lighting in Italy, shaping how people feel a space without noticing why. In Berlin I moved into operations at Gorillas, on the floor where tools either help people or get in their way. That is where product design clicked. Since 2020 I have designed B2B tools for fleets, robotic kitchens and logistics, now at UTA Edenred. I care deeply about the people who use what we build, and about how we build it together.

Senior Product Designer

UTA | Edenred

2026 – Present

Senior Product Designer

Circus Group

2024 – 2025

Senior Product Designer

Tier Mobility

2020 – 2024

Product Designer

Mello, Dryad

2020

Operations Associate

Gorillas

2020

Lighting Designer

Coen

2018 – 2020

Senior Product Designer

UTA | Edenred

2026 – Present

Senior Product Designer

Circus Group

2024 – 2025

Senior Product Designer

Tier Mobility

2020 – 2024

Product Designer

Mello, Dryad

2020

Operations Associate

Gorillas

2020

Lighting Designer

Coen

2018 – 2020

Off the screen

Design is my craft, but living fuels it. I move to think, travel to see differently, and find inspiration in the things that make me feel alive.

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